The Search Post covers what changes in Google and AI search every day, and what those changes mean for people who run websites.

Our one rule

Every story includes something you can't get anywhere else: a test we ran, data from real client sites, a fix we found, or a clear opinion from someone who does this work daily. If a story would only repeat what another site already said, we link to that site instead of writing it.

Where our data comes from

Our writers manage live websites for businesses in real estate, home services, healthcare and more. When we share numbers from those sites, we describe the business but never name it, and we say exactly how we measured.

How we handle sources

We go to the original announcement or document whenever one exists, and we link to every source we used, including other publications that broke a story first.

How we use AI

We use AI, openly, in three places: a news watcher that reads public feeds from Google, Bing, OpenAI and the main search publications each morning and ranks the day's stories; help drafting posts from our own notes, data and fixes; and help writing code for our tutorials, which we run before we publish.

AI never supplies the substance. Every story is built on something we did or measured, every number comes from a real source we can show, and a named editor checks each post before it goes live. We don't publish rewrites of other sites' articles, and we don't publish pages just to fill a schedule.

Corrections

If we get something wrong, we fix it and add an update note with the date to the story. We don't quietly rewrite history. Spotted an error? Email editor@thesearchpost.com.

Write for us, or sponsor a post

We welcome guest articles with original data, tests or fixes, and we offer clearly labeled sponsored posts. See Write for us for what we publish and how to pitch.

Who writes here