Keyword Research

How to find, size and prioritize what people search for, with real data.

Our keyword tool's content gap analysis listed 67 competitor gaps to fill. 45 already had a live page on our site, and 13 were "near me" searches we could never win. Here is how to check a gap list before you write a word.

By Kiran DasguptaNov 9, 20263 min read

Keyword Research Research

Google Autocomplete Is Not Search Volume: Our Keyword List Was Upside Down

For keyword research, we ranked keywords by how often Google Autocomplete suggested them. Then we checked real search volume. The biggest keywords were at the bottom. Here's the data and what Autocomplete is actually good for.

By Kiran DasguptaNov 9, 20263 min read

Your Keyword Tool's "Content Gaps" Are Probably Pages You Already Have

Google Autocomplete Is Not Search Volume: Our Keyword List Was Upside Down